Instagram’s Reels feature, which allows users to make and upload short videos of up to 15 seconds in length, revolutionized the video marketing industry when it debuted last year. Reels quickly became an important strategy in the digital marketing efforts of businesses due to their popularity on Instagram and the fact that more than 60% of businesses used video marketing as a tool in 2021.
What are Instagram Reels exactly?
If you’ve used the social media app TikTok, you already know what this new function does. With Reels, you can give your audience interesting information in convenient, bite-sized chunks. You can use this function to make short video clips (between 3 and 15 seconds) to which you can apply effects and soundtracks.
Instagram users can share it in their regular feeds, the Reels tab, or their stories. The Reels tab in the sidebar can also be used to view the Reels of users with different accounts.
Here are the top six reasons you should use Instagram Reels:
Compellingly spread brand awareness.
The proliferation of social media has conditioned people to seek out data in soundbites. As the average human attention span is only eight seconds long, this style of short video content is ideal for maintaining the interest of specific demographics.
Adding music and text makes it more engaging, no matter the subject. It could be advice for starting a business, information about a new product, or even researching consumer behaviour. Yes, you’ve guessed correctly. Everything you normally find on a blog or a video on YouTube is at your fingertips.
Get information from the Explore page.
Like regular Instagram posts, Reels are shared to the Explore tab. Suppose your Instagram post receives a high volume of engagement (comments, likes, and shares). In that case, it will be featured in the Explore tab, increasing the likelihood that your followers and other Instagram users will see it. A larger audience will become familiar with your company and the content you showcase. If you play your cards right, you can get people to click on the link in your bio and complete the purchase, sign up, or other action you seek.
A rise in interaction among your followers.
As the new feature of Reels is introduced, Instagram will do everything it can to promote it among its users, although the Instagram algorithm is a difficult aspect of the platform to deal with. As a result, if you add a Reel to your account, it will likely be promoted to the Explore page of your followers and the Reels tab. Reaching more people than a simple Instagram feed post means more interaction with your content.
Get more work done in less time when creating content.
Just give it some thought. Except for self-portraits and photographs, creating a post for an Instagram feed requires the creation of a graphic, followed by its transfer and upload. Create your video on Reels and annotate it with text. If you already have experience making visuals, making content will take fewer steps.
Even though it may seem unnecessary, you should plan out your Reels content in the same way you would plan other social media posts.
Displays the personality of the brand.
The vast majority of the time, you will include some face when making Reels. This is a great way to show off the brand’s character and make it seem more approachable. Customers today expect to be treated like people rather than a means to an end (more money). The only way for businesses to succeed in this environment is to cultivate relationships and communities in the digital sphere actively, and Reels is your ticket to doing just that.
An expert tip for showcasing your personality and business in your Reels is to include humorous or emotional scenes and to share tips that establish you as an authority.
Content that can be used on multiple platforms.
You can reuse reels just like any other piece of content you make. Whenever you or someone you know can relate to an old reel you made, feel free to share it with them or use it in your story again. You can record directly onto Instagram and share the clip to your TikTok account or other social media platforms via stories. Incorporate it into your online portfolio if it makes sense.
Feature new products
Seeking to spice up your reels? Take advantage of the best captions and visual effects to promote your upcoming products and services. Business owners of all stripes can benefit from making Instagram reels because they serve to quickly and easily introduce their products and services to a wider audience. When you launch a new product, you can educate consumers on its features and benefits through a wide variety of media.
Emphasize unique deals
When purchasing goods, who doesn’t enjoy a chance to get their hands on a special discount? And business Instagram reels are the best way to show them off. Create clips that showcase the many deals and specials you’re offering on your products. If you want to spice things up, you could team up with local shops to provide discounts on their wares. Creating loyal customers is as simple as offering those special deals.
Consistently raise the bar for performance
Keeping your social media channels current and active is crucial to maintaining success and visibility. The success of your brand on Reel can be boosted by regularly uploading reels that feature high-quality content. You can find out more about your target demographic if you post more tailored content.
Collaborate with other artists
Know that as of 2022, Learn from Khaby has amassed over 289 million views, making it the most popular Instagram reel.
What would you do if you had the opportunity to collaborate with such interesting people? The collab feature allows you to collaborate with famous people, brands, and influencers. It boosts awareness of your company and its products among consumers and creates new doors for expansion in the marketplace, both of which are crucial to your company’s long-term success.
Conclusion
Changing to Instagram Reels is the right place to start if you want to grow your brand and are looking for an easy yet trending opportunity. Instagram has the highest average engagement rate of any social media platform. Reels can be made relatively easily; all required is careful preparation, interesting material, and skilled execution. In a perfect world, people will know your name immediately.
