Did you know that over 17 million people participated in the Ice Bucket Challenge? As a marketer or business owner, you dream of the day one of your social media posts or videos goes viral around the world.
But creating the next big viral marketing campaign doesn’t have to be an elusive unicorn. While not every social media post you publish will go viral, if you keep these three components in mind you’ll have a better chance of one of them hitting the jackpot.
There are several different types of viral marketing, however, for the sake of this post, we’re going to focus on digital marketing. This includes creating blog posts, vlog videos, and social media posts. Let’s jump into the top three components that will help you catapult your next post into viral status.
- Tap Into Emotions
As you create your social media posts, take some time to analyze what emotions you want to evoke in your readers. Not every social media post or blog article needs to be emotionally exhaustive. However, when you can tap into the emotions of your reader you’re much more likely to resonate with your audience.
One way to tap into your viewer’s emotions is to give some sort of shock value in your title. The biggest key to remember in this component is to make sure you’re staying away from clickbait titles or you run the risk of turning off your viewers and diminishing the effect with all subsequent posts.
Second, consider taking a stand on something. This will provide a connection with your viewers who share the same stance. Consumers want to work with brands who share the same values as they do, so this can work wonders as you grow your viewers and your customer list at the same time.
- Track the Trends
The next component you need to keep in mind when creating posts that you want to go viral includes tracking the trends. Take the time each week, month, and quarter to keep your ear to the ground and know what your readers are gravitating towards.
One of the best viral marketing tools you can use is a meme maker. Everyone loves to share a great meme and this can help you create a post that goes viral. Another great tool to use is to read the forums online, spend some time reading what everyone is talking about so you have content for your posts.
Again, the key to remember is not to copy what’s already been done. That will seem tired to your audience and won’t garner the same amount of attention. But you can look at what’s gone viral before and brainstorm ways to make your own video, post, or challenge better.
- Solve a Problem
Finally, the best way to resonate with your audience and cause your post to go viral is to solve a problem for your reader. This doesn’t have to be a huge, pressing issue but it does need to make your viewers stop and wonder what they could accomplish if they tried it.
Take the time to talk with your current or former customers or clients. Find out what questions they have about your product or service. Then answer those questions and solve the problem for your audience.
These three viral marketing strategies aren’t difficult to complete. However, it does take time to continuously stay on top of the trends and engage with your customers. This extra work will pay off the next time your post is shared around the world millions of times.
Up level Your Next Viral Marketing Campaign With These Tips
As you can see, when you use these viral marketing techniques you too can build awareness for your brand. Your next viral marketing campaign might be just around the corner. But you need to know your customers and appeal to their emotions if you want your next post to go viral.
For more great information on this and other topics, check out the rest of our blog.
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